The old Hockey Night Theme from HNIC is now being used by Pepsi Canada
- Thread starter Fenway
- Start date
Ernie
Registered User
- Aug 3, 2004
- 12,831
- 2,276
Was a really dick move by TSN when they outbid the CBC for the rights to the song.
DannyGallivan
Your world frightens and confuses me
...and then lost the NHL rights shortly after. As a Winnipeg fan, I can still hear it during TSN Jet games, at least.
Tom ServoMST3K
In search of a Steinbach Hero
I vaguely remember the rights went to TSN because CBC tried to shortchange the creator.
CBC is a public broadcaster. They are spending taxpayer money. TSN just oudbid them.
The song has no value outside of HNIC. The league should buy it from TSN and license it to CBC as long as they have HNIC.
I believe the sing was sold for less than $2 million. He’ll, the Leafs should have bought it. That kind of money is nothing to them.
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CBC was stupid for not owning that song for all those years. They could have easily purchased it from the creator in 50 years but chose to bury their head in the sand.
Voight
#winning
Yea, it will always be the HNIC song. TSN thinking people would think otherwise was foolish.
With how iconic the song is, I kind of feel like they could have gotten away with paying a little extra and public backlash would have been minimal.
This is true, but also has to do with them being a public broadcaster. They could have assumed they would always have the rights / the owner would give them a deal for the "good of the people"
Had CBC been corporate owned, I am sure they would have outright purchased it because shareholders would have scoffed at simply licensing such an iconic song.
Wolf357
Registered User
- Jul 16, 2011
- 1,194
- 484
The CBC tried to lowball the Old lady who owned the rights to “The HNIC Theme” and TSN swooped in landed the rights. I really think The CBC was completely ignorant to the fact that they were not (no pun intended) the only game in town anymore. There were and are many broadcasters of hockey...it is far from a CBC monopoly anymore.
That being said I honestly think that The Government of Canada should buy the rights and have the people of Canada as the sole rights holders...The government has bought way sillier items as part of Canadian heritage.
Any idea when TSNs Rights expire?
That being said I honestly think that The Government of Canada should buy the rights and have the people of Canada as the sole rights holders...The government has bought way sillier items as part of Canadian heritage.
Any idea when TSNs Rights expire?
Yukon Joe
Registered User
I heard one of those Pepsi ads the other day... being played on Sportsnet.
I mean I guess Bell/TSN is free to monetize the Hockey Theme however they want, and Rogers/Sportsnet is free to accept any ad revenue they want, but it sounded really strange to me to have the Hockey Theme playing during a a Sportsnet telecast.
I mean I guess Bell/TSN is free to monetize the Hockey Theme however they want, and Rogers/Sportsnet is free to accept any ad revenue they want, but it sounded really strange to me to have the Hockey Theme playing during a a Sportsnet telecast.
No, the government should not be doing that. If heritage and culture requires government intervention to continue to exist, is it really part of the culture?
The rights don’t expire. Bell owns it outright.
And it’s just a piece of music.
Finally, do you have some actual examples of sillier items bought by the government as part of Canadian heritage.
Giant rubber duck all it was ‘quacked up to be,’ after all | The Star
And technically, the government money went to the festival and the festival was who decided to rent the duck. So, unless you want to claim that helping to fund festivals is way sillier than buying a hockey theme song, I’m not sure that this is a valid example.
Also, let’s remember that the $121K in funding given for the entire festival is about 4% of the $3M that Bell spent to acquire the rights to “The Hockey Theme” in perpetuity.
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tarheelhockey
Offside Review Specialist
That's an odd perspective. Do you view museums as wastes of effort? Is that tower in Paris a trifling waste of taxpayer money? If I buy the Empire State Building and demolish it as a parking lot, should the public back off and let nature take its course?
North of 6 million people a year pay to go see the Eiffel Tower. It doesn't require government intervention.
How about orchestras? We constantly see local governments plow money into them, and we constantly see them perform in front of large crowds wearing empty seat suits.
If you are willing to pay a price for the ESB, and feel that you will earn a better return on that investment with a parking lot, then I wouldn't stand in your way. I wouldn't want tax dollars to go towards buying it.
tarheelhockey
Offside Review Specialist
The tower would never have existed in the first place without government intervention.
Yet nobody would seriously question that orchestral music is part of the common culture.
Wanting or not wanting tax money spent on X is one thing. But that’s a poor argument for whether X is “real” culture or not.
Terrier
Registered User
DL44
Status quo
CTV/TSN had to find a way to recoup some of the crazy money they spent on acquiring the theme song...
I thought it would be impossible to replace the original.. But the new HNiC theme is awesome now... took some time, but you have a whole generation+ of people that the current theme song will be their nostalgic association.
Still gave me chills to hear the original tho in the first clip above this post.. but doesn't really stir the pot much when i hear it on TSN.
It used to be associated with THE Event - HNiC... now it's associated with whenever sportscenter is gonna talk hockey with the panel.
So to review: CTV/TSN outbids CBC for the theme song.. 10 yrs later, CTV allow use by Pepsi for a TV commercial for which Pepsi in turn buys advertising time on SN/CBC to play it.
I thought it would be impossible to replace the original.. But the new HNiC theme is awesome now... took some time, but you have a whole generation+ of people that the current theme song will be their nostalgic association.
Still gave me chills to hear the original tho in the first clip above this post.. but doesn't really stir the pot much when i hear it on TSN.
It used to be associated with THE Event - HNiC... now it's associated with whenever sportscenter is gonna talk hockey with the panel.
So to review: CTV/TSN outbids CBC for the theme song.. 10 yrs later, CTV allow use by Pepsi for a TV commercial for which Pepsi in turn buys advertising time on SN/CBC to play it.
LeProspector
AINEC
- Feb 14, 2017
- 4,910
- 5,480
Negan4Coach
Fantastic and Stochastic
Am I the only person who sees "HNIC" and immediately understands the acronym to mean something completely and terribly different than what you guys understand it to be? Or is the other acronym just a military thing?
According to the urban dictionary, the acronym for what you’re thinking of is HNC not HNIC.
JianYang
Registered User
- Sep 29, 2017
- 17,922
- 16,409
The TSN version of the theme does little for me.
CBC nailed it in the late 80s, and used similar variations of this for the most part until they lost the rights.
It doesn't get better than this.
CBC nailed it in the late 80s, and used similar variations of this for the most part until they lost the rights.
It doesn't get better than this.
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