How much is too much!!?? Where do you draw the line!!?? You gotta to draw the line somewhere i guess!!?? The problem is that you got no leverage at all since he can be a ufa in 2 years and will get offer a the max value contract from half the team in the league prob.
As a GM, you no longer will get get "fair" value because his value keeps going up because we are no longer looking at him getting paid the money for what he perform on the ice, we're looking also at his marketability. If MB does not value him at the money his agent is offering, then half the league will. That's how it is and MB is losing this battle.