It's more a credability thing. When this team has just gone through the worst 12 month period in franchise history - a period largely caused by the instability of ownership - I think it's fair for hardcore fans to be critical of a marketing piece that is so far out of line with reality that it is like spitting in those fans faces.
That video was the ''we don't need Karl, Demelo is +9!" of marketing videos.
This team has no credability. While marketing typically stretches the truth in some respects, stretching it to the extent the Sens did in that video is a bad move