He's having hip surgery, so it's not like he'll be waltzing in there day one and putting them on his back. Imagine they take him and by the time he's healthy they're already a lotto team. It just seems ridiculous.
I can kind of understand the marketing aspect, but how does that work if he's not playing when the teams starts playing? Vegas had Fleury, but they also marketed who they took into stars. Nobody though Reilly Smith, William Karlsson, and Johnathan Marchessault were marketable.
If it was me, just going by what you could draft on it's own, I'd be marketing 24 year old Stanley Cup Champion puck mover - Vince Dunn, former USA Hockey olympian James Van Riemsdyk, and whatever bounty you get from the current Stanley Cup champs. JVR and Giordano are the only big salaries I'd draft free of sweetener.
We must also remember, guys like Derek Engylland were marketed stars in Vegas' first year. People will just be stoked to have a team.