I'm curious, for those of you cap experts, if it's within the CBA to structure salary based on percentage of the cap. Say for instance we had been able to sign Kane and Toews for 13% of the team cap figure. That would put them in the 9 million range for the first few years, but likely higher as the cap (conceivably) continues to rise. This guarantees 2 things: one is your players are making "market value" as the cap changes, while it also protects the team (short term especially) if the cap unexpectedly goes down.
No on has structured a contract like this to my knowledge, but it seems like it would be something that would work. I'm just not sure if it's allowable or not.
Toews, Kane and Bowman really screwed us. 9-9.5 million would have been more than fair while also giving this team much needed money. With the amount of exposure (sponsorship $$) they receive here, the that extra 1-1.5 million per was much more valuable to the team than it was for them.
I'm not sure it's possible, but I doubt any GM would ever do it even if it was, because they all
want the percentage of the cap each contract is eating to decrease over time, especially with long-term contracts where the players output is likely to fall off as he ages.
As far as the marketing dollars, the Blackhawks don't pay Kane and Toews a separate check for their marketing duties. They get extra money from external contracts, like car advertisements and the like, but the Blackhawks-related marketing is included as part of their hockey contracts, as per the CBA.
So sadly, there was no way to say 'here's 9 million for your on-ice value to the team, and here's a separate 1.5 million that doesn't count to the cap for your marketing/branding contributions'.
That was the real problem. Is that Kane and Toews value to the Blackhawks right now goes beyond on-ice performance. Purely as hockey players, they're worth 9 million. But as faces of the franchise, they're worth 10.5.
But yeah, most of Bowman's UFA and RFA signings have been overly generous. Kane and Toews are just the latest and most egregious examples.