I want to reduce that, too. If you initiate something outside of play immediately after the puck drop, that's an unsportsmanlike conduct penalty as well in my book. If you need to police something yourself, you need to do it in the flow of play. Any intentional potentially dangerous action by the opposition gets taken care of by the in game review I'd add, so there's no longer a need to police that by the teams themselves. And this would greatly reduce retaliation against clean hits that result in an injury, something else that makes no sense to me. Not to mention "staged" fights, which are also stupid in my book.
All of this only works if the league takes effective responsibility for actively policing dirty hits or dangerous actions during the game, and the only way I can see that happening is by adding in game video review for those types of plays.
I would agree that if the league wants the focus to be on the game of hockey, then it would immediately institute in-game reviews from Toronto on all hits. If the league finds something amiss - illegal hit or something that was missed by the referee, then the league office communicates directly to the referee and the matter is taken care of in the next stoppage like this:
NHL: Please look at your iPad, and the following play starting at 11:22 of the period.
Ref: Ok.
NHL: Do you see this hit that Coyle laid McDavid? the puck is nowhere near either of them, and Coyle gets McDavid with an elbow to the head.
Ref: Yep. I see it.
NHL: It's 5 min major for elbowing, and a misconduct.
Ref: OK.
Or.....
NHL: Please check your tablet and look at the angle we are sending you for 10:17.
Ref: OK
NHL: This penalty was awarded 2 min for boarding. However, it's not really that clean. Elbow up, head targeted. This is a misconduct.
Ref: OK.
If this kind of thing happened (and there is technology to do so), then the need for players to police their own game would disappear.
HOWEVER:
I believe that Toronto has actually put itself into a bind, because there is a certain amount of money produced by this league which depends on hard hits. If the hitting were eliminated by this procedure, I think that Toronto fears some of the money disappearing as well. So, this won't happen.
But it should.