That's my opinion-- on the selling out of the brand. http://redwings.nhl.com/club/news.htm?id=587621&navid=DL|DET|home This is supposed to add 'value'? I can't believe something owned by Ilitch would stoop this low. http://www.mlive.com/business/west-michigan/index.ssf/2011/09/amway_describes_tangible_intan.html [Edited to remove comment that it was a first in the NHL.] As stated in the MLive article, it's more common in Europe. I guess jerseys/sweaters are next.