I hope I don't get frowned up by Fugu for this, but since she saw fit to put one of my posts in the OP, that enables me the opportunity to give this thread a different title. What you see now is what I came up with. (MOD: I took all the OT discussion from the Atlanta ownership suit against their law firm and moved it here. I am not responsible if the thread and/or title make no sense.) Essentially, I guess I'm looking to put the focus on analyzing what are likely a number of reasons why certain relatively not long-existing NHL markets have evidently been struggling with fanbase support. Are these markets truly hockey "no-man's-lands", or is there in fact reason to declare that a true NHL fanbase has been developing but that various factors have made that growth less apparent or have even hindered it? Original question of this Post: Here's a question: Is it only the NHL that's having problems in certain cities? You know, quite perhaps this isn't all about whether hockey isn't succeeding in certain markets but rather that the economy isn't great in general, and certain markets aren't profoundly sports oriented regardless of whatever sport it is... so when the economy dips, so dramically do the fan dollars that would be directed to sports. Atlanta, from what I've heard, is a city that isn't necessarily a great sports fanatic town to begin with. So, if the economy were doing well, perhaps what is seen now as poor attention to the NHL in Atlanta, might actually be quite different. Perhaps the NHL has grown in popularity in Atlanta, as well as other "southern" or non-traditional market cities, but with the economic situation it simply appears as though it hasn't grown at all or has even dropped off. Just speculating... but the bottom line is still that this isn't a purely NHL problem, as at least we know that the NBA is struggling as well. What's the NBA's problem... too much expansion into "......" type markets???