Unique season
I've been following the Habs since 1984 (born in 78) and I feel this season is unique in all kinds of way.
I don't remember being that confident and enthusiastic about my team and its future. It's been decades anyway.
Coming off a dreadful 2011-12 season and following many seasons of delusion and false hope, I think the contrast is quite unsettling. I almost feel satisfied toward this unexpected turn of events (I'm not, I want a cup, then another one, etc.). Like whatever happens from now on, anything can happen and I won't feel bad about the team anymore.
I believe hat strange combination of low expectation followed by unrestrained optimism could make for a quite pertinent theme for this year drive.
There are many ways to convey this. But I feel we should focus on the positive and on our team (in a exagerrated, absurd and funny manner?). We don't need to troll anymore to feel food about our team and cynism is definitely not the flavor of the month.
I could envision an avy theme around self-confidence (if funny) or one that echoes the general "feeling good" sentiment.