Okay, so I stretched it a bit because I knew the Sens are in the 35-40% range and figure that maybe another team is even higher. Also, I'm copying the following straight from another post so it might read a bit weird out of context, but it should answer your question.
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BREAKDOWN OF NHL TEAM REVENUE SOURCES
Here's a chart just on
Ottawa revenue over the years. I go with 120 because obviously 2016/2017 had the playoff bonus. (If you look at teams on Forbes you will see this is in the middle 3rd of revenues)
I may be off a little on some of these but essentially, it is the TV deals:
45 mil - Tickets
15 mil - NBC, National US TV
30 mil - TSN, Local Coverage
15 mil - Sportsnet National CAN TV
2 mil - stadium naming rights
8 mil - Merch, concessions, parking, arena advertising, other
5 mil - Revenue sharing
All the TV numbers above can be found online so I can't imagine the forbers numbers are too far off. Running published attendance numbers times avg. ticket prices gets you pretty close to the ticket number. We know that the league provides about 150 mil in revenue sharing every year to 20+ teams. I'm guessing at the naming rights but they opted out of the previous naming rights deal early that was 1.2 mil per year, so guessing this one must be close or above 2 mil per year.
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It's been a few months since I did the above research and couple things that have come up in discussions since:
- Is concessions part of gate, if not...then what about tickets that include concessions/parking
- I was wrong on the naming rights. The figure above likely too high. Basically, Melnyk didn't opt out for a more lucrative sponsor. He opted out of the previous naming sponsor because it was a bank, and the bank would give/extend his load, and he got pissy and cancelled the contract. My owner = Facepalm.
- There is obviously an ongoing debate on the total revenue numbers because any team that owns or controls the other arena business (concerts) fixes the accounting to pull more revenue out of Hockey Related Revenue into Arena revenue, and vice-versa with costs, in order to shaft the players.
Is this the standard revenue breakdown for every team. Definately not. A team like SJ gets almost no local TV rev and so the % they get from gate is probably 60-70%. But for most Canadian teams I am pretty positive gate rev is well under 50%. A very quick search on MLSE and I can see 110+ mil in TV contracts and naming rights out of their 211 mil avg revenue.
I keep posting this info and nobody challenges it, yet not a lot of people seem to realize that when they talk attendance, it is vastly different than revenue, especially if you are talking Canadian teams.
Appreciate that at least one person is reading