Never thought I'd be so happy to have an arena named after a paint brand, but this is the world we live in now. Oi.
The mason jar company? I mean, they're a good product but they're kinda meant to be the thing you buy four of once and then use for decades unless you're, like, pickling peppers or something...in which case I swear I've only ever seen Ball's mason jars on store shelves so I'm not sure it's a brand that even needs advertised. Their aerospace stuff is irrelevant here...there's a reason it's PPG Paints Arena in Pittsburgh and not simply PPG Arena...that reason being that hockey fans are infinitely more likely to buy paint than industrial-strength glass products. I have mason jars in my cupboard (Ball's distinct logo imprinted onto their sides), but avionics isn't going to be on any shopping list for anyone here anytime soon. This is just a weird one in general, though it wouldn't feel out of place amidst the NBA's long list of utterly random naming rights of the past couple decades.
The fact Denver now has Ball Arena and Dick's Sporting Goods Park is just too good, though. At least Ball is locally based.
Ball Corp & KSE Announce Global Partnership to Advance Sustainability
Ball, a leader in cutting-edge aluminum beverage packaging, as well as climate monitoring and weather forecasting technologies through the Ball Aerospace business, has made
sustainability foundational to its business, operations and products. This partnership builds on Ball's success in developing and piloting the lightweight
Ball Aluminum Cup in sports and entertainment venues. The cup, a direct response to growing consumer preference for more sustainable products, debuted in 2019 at the former Pepsi Center, now Ball Arena. It is also available at the University of Colorado Boulder's Folsom Field and at Hard Rock Stadium in Miami, among other major venues. KSE is a natural partner as Ball seeks to expand the cups' reach and provide an infinitely recyclable solution to sports fans, concert-goers and consumers around the globe.
Throughout the life of the partnership, Ball and KSE will develop and implement fan-facing activities in all three venues, and focus on educational and recycling infrastructure programs for the surrounding local communities to celebrate and encourage aluminum recycling - an everyday sustainable choice for consumers and a cornerstone of making a circular economy a reality.
About Ball Corporation
Ball Corporation supplies innovative, sustainable packaging solutions for beverage, personal care and household products customers, as well as aerospace and other technologies and services primarily for the U.S. government. Ball Corporation and its subsidiaries employ more than 18,300 people worldwide and 2019 net sales were $11.5 billion. For more information, visit
www.ball.com.