Coyotes VP of Ticket Sales and Service David Burke participated in a roundtable Saturday and talked specifically about what the team is doing now and its future plans to get fans back. Listen to Part 2 of the broadcast for the Burke segment.
http://coyotes.azvibe.com/2010/12/18/kxxt-coyotes-roundtable/
Some highlights:
--Revenues up 38% over last year
--Deep discount and significant giveaway tickets have been scrapped this year.
--STH are receiving better price protection this year than last.
--Sales department grew its database by ~15,000 as a result of the Dale Earnhardt Jr. promotion.
--Been working with the Hulsizer Group for 2 months.
--Difference between Hulsizer and the other groups is it is going to be a "family" business.
--Hulsizer bringing in marketing experts.
--Team will cross-promote Coyotes with White Sox and Dodgers this spring.