News Article: Ottawa Citizen - Marketing and Fan base

[InTkachukWeTrust]

Interesting read. Looks like they’re going to try and make the experience of the game more exciting which is very important to me. It’s a funeral home in there.

Scanlan: After an awful year, meet the two people charged with winning back the Ottawa Senators fan base

Click to read more...

 

[branch]

Lol this was the biggest fluff piece I have ever seen. The girl was a marketing professional for the Fat Cats (lol) and the other guy was never in hockey. They were all affiliated with Eugene before this. Classic internal hiring again.

 

[Sensung]

The most interesting line in the article.

Here’s the thing: that potential ownership transition, along with a move to LeBreton Flats, needs time to develop.

 

[senswon]

also....

All this and more will be part of a major branding relaunch — based on an in-depth market survey — over the next week or so.


new jerseys?

 

[coladin]

Lol this was the biggest fluff piece I have ever seen. The girl was a marketing professional for the Fat Cats (lol) and the other guy was never in hockey. They were all affiliated with Eugene before this. Classic internal hiring again.

Jaded fanbase won't even give the new people a chance. So why bother marketing?

 

[Sensung]

Jaded fanbase won't even give the new people a chance. So why bother marketing?

Owner refuses to pay market value for one superstar and two star players. So why bother owning an NHL team?

 

[Senscore]

Want to win me back?

Keep Stone, Duchene and Karlsson.

 

[tony d]

Certainly sounds promising. I think the team could end up being fine post-Karlsson. A new arena and a new owner though are musts.

 

[FolignoQuantumLeap]

It would be so hard to do the marketing this year with the status of Stone, Karlsson and Duchene up in the air. Those are the obvious guys you'd wanna promote and show, but you can't really do any kind of big long running ads with them if they're heading out the door. It would be like that TV ad that ran into the spring last year with Turris scoring an OT winner.

You could promote the young guys but the coach isn't likely to play them and you don't really know who will make it.

Chabot is probably the main guy I'd focus on. You know he has a future here, he's skilled, young, and francophone.

 

[mysens]

Owner refuses to pay market value for one superstar and two star players. So why bother owning an NHL team?

Owner has limited resources to pay huge up front money on the new contracts. Go watch a game and support your team with your pennies.

 

[Sensung]

Owner has limited resources to pay huge up front money on the new contracts. Go watch a game and support your team with your pennies.

Owner made a killing two seasons ago and proceeded to cut salaries for the roster and bragged about cutting hockey ops to the bone. Of course, this is after he promised to spend when the team was competitive.

Sorry champ, but the owner has broken the trust and it is up to him to spend money to win back the fans, not the other way around.

If he can't afford it, then f*** him. Time to sell.

 

[Rand0m]

Lol “give us a chance”

They’ll have to try a bit harder. They did NOTHING to improve this team at all this summer, they’ve only made it worse. They didn’t improve the front office office either, and although Randy Lee was a questionable A-GM, he hasn’t been there all summer and still hasn’t been replaced.

 

[BonkTastic]

new jerseys?

Not this season.

 

[RAFI BOMB]

I think the organization could benefit from doing a behind the scenes of the season similar to what was done for HBO's Road to the Winter Classic and NHL's Quest for the Cup. They need to build a story around this season and use key moments to build drama and intrigue for the fans. They should create video clips every week or every month reviewing what unfolded kind of like the Stanley Cup moments done by the LA Kings.


They should also look to build up rivalries with other organizations. They should do something like the UFC countdown's prior to their events. They could do a countdown leading up to every leafs game or other key division rivals. They could use old playoff footage to build rivalries with teams that we have faced in the playoffs such as the Penguins, Rangers, Bruins and Canadiens.

They should do something like NHL Rivals.



Then they should use footage from this season and interviews with players to build the drama further.

 

[Flamingo]

Owner has limited resources to pay huge up front money on the new contracts. Go watch a game and support your team with your pennies.

Psst. You’re being condescending. A couple weeks after you said you weren’t defined by gross indulgences.

 

[FolignoQuantumLeap]

Owner has limited resources to pay huge up front money on the new contracts. Go watch a game and support your team with your pennies.

I wonder why he has limited resources? How many billionaires actually lose money over a long period of time like Melnyk? Guy can't sell hockey in the Canadian capital and he lost tons of pharmaceuticals of all things. Gotta be one of the worst high profile businessmen in the country.

 

[saskriders]

Owner has limited resources to pay huge up front money on the new contracts. Go watch a game and support your team with your pennies.

Why own an NHL team if you can't afford to operate it properly. Sell or bring on some partners.

 

[TheNewEra]

LOL

 

[BonHoonLayneCornell]

Owner has limited resources to pay huge up front money on the new contracts. Go watch a game and support your team with your pennies.

Then he can't really afford to run an NHL team because thats the current landscape of the league with all teams facing the same circumstances. You could also consider it mismanagement to allow your 4 best players needing to be re-signed as UFA's in the same summer, thus compounding the problem of not being able to afford bonus laden contracts.

They've given us no reason to support them this year. No communication whatsoever with the fan base on direction, no commitment to either a rebuild or attempting to improve the team to be competitive, and essentially their entire core's future is up in the air with our 4 best players being UFA. On top of that we've been led to believe this is a youth movement, but we have the same crotchity coach who up to this point has not shown he will rely on youth.

I have no idea yet why i should be showing up to watch. Is it because we expect to have a competitive team and will lock up our core? Is it because we're having a youth movement to go along with our youngish core? Are we building up to the deadline when we go full scale rebuild dealing our only 4 star players? I just have no idea why i should watch and pay and the organization has left us in the dark for like 6 months. Its their own fault.

 

[coladin]

Lol “give us a chance”

They’ll have to try a bit harder. They did NOTHING to improve this team at all this summer, they’ve only made it worse. They didn’t improve the front office office either, and although Randy Lee was a questionable A-GM, he hasn’t been there all summer and still hasn’t been replaced.

The COO and CMO have little to do with your complaints. I'll give them more time to figure it out. You can go and write them off already

 

[Ice-Tray]

Eh, it takes energy to downplay everything and argue that everything sucks and will continue to suck.

It takes no energy at all to read the article, enjoy the message, and then sit back and see what they can do. I mean, I like what they said, and if they can deliver, even partially, that's a really big win for the franchise, and for the fans.

It's what we all want in the end, so here's hoping they can deliver.

 

[BondraTime]

Psst. You’re being condescending. A couple weeks after you said you weren’t defined by gross indulgences.

Why would you be surprised?

 

[Sensung]

Eh, it takes energy to downplay everything and argue that everything sucks and will continue to suck.

It takes no energy at all to read the article, enjoy the message, and then sit back and see what they can do. I mean, I like what they said, and if they can deliver, even partially, that's a really big win for the franchise, and for the fans.

It's what we all want in the end, so here's hoping they can deliver.

Nothing either of these employees can do matters whatsoever if the owner won't pay market value for our Star players.

That is the bottom line, no matter how badly you want to spin everything to a positive light.

 

[Six Assets]

Owner has limited resources to pay huge up front money on the new contracts. Go watch a game and support your team with your pennies.

lol pennies. nice.

 

[Ouroboros]

I'd love to kick in some pennies, but I spent them all organizing a tour of the Pontiac Sunfire manufacturing plant.