borno87
Registered User
- Dec 16, 2010
- 334
- 0
The decision makers in most companies care more about how popular/nice looking the iPhone is than any of the rest you mentioned.
The days of executives passing their old blackberry's down to their employees when a new one comes along are over. As many have mentioned, it is simply more cost effective at this point for companies to open up their IT software to iPhones/Androids. It's something I have noticed at my company (10,000+ employees) and slowly but surely you will see other large corporations do the same. Simply saying "BlackBerry is THE corporate choice is not all that accurate a statement anymore.
Looking at the hard numbers, the consumer smartphone market is exploding while the corporate smartphone market is saturated. There is absolutely no question that RIM is losing the consumer battle. There is little room to grow in the corporate market. All of RIM's growth is occuring in emerging markets, which quite frankly is not sustainable IMO.
Analysts have been musing about a lower-mid tier iPhone being developed by Apple, and if that happens and Apple expands their product offering they will absolutely dominate those lower tiered market segments. As many have stated, they have a huge marketing advantage over RIM, and its only a matter of time before RIM runs out of soft markets to hide in.
The problem for RIM is not that they haven't been able to match the "explosive growth" they experienced when they climbed to the top of the hill. It's that they have fallen well short of their own expectations for consecutive quarters, which plays a big part in their own strategic planning.
To those who keep saying that they have a superior product, let me borrow an expression you use regularly: "take off your RIM fanboy hat and rose colored glasses." The Torch was released with buggy, slow, borderline unusable software (it has since been updated, but still, allowing that level of quality into market does not bode well for the future), the Playbook missed its targeted launch date (Q1 2011) and was launched WITHOUT NATIVE EMAIL AND CALENDAR SUPPORT. They were late releasing a flagship product into the tablet market, and it didn't even have EMAIL!!! I would love to see the RIM fan boys defend that.