I think what
@Fenway posted about the cost of talent with sports radio tells the whole story of why it's such a rancid format. To make big numbers, they need big ratings. To make big ratings they need to create a buzz good or bad. We all know how good stories work in medialand so it's what it is, a cesspool to piss people off to get them angry enough to call in and/or listen to the jerks on the radio rip the home town teams. Personally, I think sports radio (unless it's very neutral and national) is a dying format that is really niche programming
I know I'm old and in the minority....but I don't really listen to music in any format -- just not something that interests me, at least not nearly as much as the vast majority of people, so that leaves talk radio and sports radio as my background noise in the car and at work.
WEEI is nowhere near perfect, but aside from Mustard, who I don't listen to because for most of the year the 98.5 hockey show is on against him, I really don't have a problem with any of the marquee people on there.
I won't listen to the morning show when Reimer is on, because I own two teenagers of my own and work with that population and can only take so much stupidity in my life.
Conversely, I can't stand the morning guys, Zolak, Mazz or Felger, so that precludes me listening to them at all during the day.