I always hated how they would schedule before the Preakness like if the NHL is going to be a good segway into horse racing. Talk about being behind the times. They should have just scheduled games later in the day or not at all.
Well, the Belmont Stakes before an Islanders home game has that good segue fit!
That is a very good comparison. Thank you for getting that. Very quick math CBS there last five years averaged 22 million viewers compared to 17 million for the two Turner megacasts. That is about 3/4th the viewership which is better than the difference between NBCSN and NBC for the finals.
I think people misinterpret TV ratings a lot. The difference between pure ratings (total viewers) is down across the board over the last 5 to 10 years, period.
The ratings are down comparing year-to-year, but the SHARE isn't down very much at all. The 17 million for the 2021 college championship game was 21% of all TVs that were on watching it, which is basically on par to what it's always been. People just consume less TV, period, or stream and cord cut more. It was still the highest rated non-football programming of the entire year.
And to Big Z's point.... being on over the air broadcast TV hardly matters that much. It used to, when TVs turned on at channel 3, and people would just press the up button until they found something they liked and stopped; and the broadcast networks were early: channels 3 to 13, while ESPN was in the 20s and RSNs were in the 50s.
But now TVs turn on to wherever they left off, and local channels are 1003 to 1013.
If people WANT TO WATCH hockey, they'll find it. The way to bring in people who aren't hockey fans is to present people who don't watch hockey with those options. ESPN/Turner are going to help with that A LOT because the NBC Sports fan base was a very niche group (basically, me: Atlantic 10 hoops, IndyCar, NHL).