Thunderstruck said:
You completely missed the point.
The teams can act like expansion franchises with NO fan base, except they now have:
1) A far more level playing field and the chance to sell hope of more rapid improvement and the ability to keep their core together.
2) Access to more talent at a far more reasonable cost, as the hoarders are forced to trim rosters.
3) Increased revenue sharing, helping the bottom line as they grow their market.
4) Increased confidence on an organizational level that they can succeed with good management being the paramount factor in on ice success.
5) Players that have a vested financial interest in selling the product.
There is no guarantee that they will succeed, but they are in a FAR BETTER situation than when the lockout started.
While all your points are good ones, nothing draws fans like a winning product on the ice, and I've seen very little that suggests to me some of the smaller market and/or non-traditional market owners are interested in that. Yes, they will ideally have a more level playing field to work with, but with 30 teams, there are still going to be about 15 teams that have a losing record each season (unless you want each team to finish 41-41, which would be entirely socialist of you, not that there's anything wrong with that).
Big market owners who poured a lot (and sometimes too much) money into their team were obviously making at least a surface attempt to win, which in turn drew fans which in turn created revenue when in turn allowed them to put money into their pockets and back into the team which in turn led to more opportunity to spend blah blah blah.
ANY sport is a bandwagon sport. Winning teams draw better/create more interest than losing teams in any sport, in any city. With all the economic changes, a fundamental change that has to be made for the sport to succeed anywhere is all the management/owners must be willing to concentrate on winning just as much as the bottom line. The new CBA should help allieviate some of the financial pressures that caused problems with that in the past, but some of the owners (Wirtz, I'm lookin' at you) have yet to prove to me they view this as anything but an opportunity to make even more money.
Edit because I'm afraid I was unclear: Some of the small-market teams do demonstrate to me that they want to win. Edmonton usually falls into that category, Minnesota, Columbus and Tampa Bay do as well. But some of the most vocal "hard-line" owners really don't strike me as people who care about the quality of their on-ice product as much as they care about making money off of their investment.