Special mention needs made of Stoke which provides more marketing bullshit bingo than you thought possible:
Very nice, but...
The historic Premier League club
Stoke City FC and Macron, the international leader in sportswear, presented the
new 2018-19 kit. The"Potters", whose nickname derives from the renowned crafted pottery of Stoke-on-Trent, are the second oldest club in professional English football as well as one of the 12 founders of the Football League back in 1888.
The
"Home" jersey presents the
traditional red and white stripes (back and front) with white trims on the sleeves and around the Korean-style collar. The
slim fit jersey has
micromesh inserts to provide maximum breathability and red details on both jersey and shorts. The backneck is customized with the club's crest. The
Macron logo is on the right side of the chest whereas the club's crest is embroidered on the left. The kit is finished off by white shorts and socks with a vertical red stripe.
The
"Away" jersey for the next season has a really important chromatic impact with its
light and dark purple and white inserts on the trims of the sleeves and around the V neck. The garment presents a sublimatic tone on tone graphic pattern, which
divides the jersey in two parts, respectively light and dark purple, with a classic pin stripe pattern. The other technical details remain the same as the Home jersey, with purple socks.
Once again
Macron confirms its leading role in the world of technical sponsorships. For Macron, sport means effort, sweat and willpower. “
Work hard. Play harder” is not only the company’s pay-off, but also a philosophy which inspires the activities it carries out for teams, sportsmen and women with whom it collaborates, designing for them top quality technical products.