Is that supposed to be something to be proud of?
Sure, it is. Montreal would probably be a top-15 revenue team with the dollar at or near par. At the dollar's current level they would probably be in the 20-22 range and that might be a pessimistic outlook.
Here are some advantages of moving from Tampa to Montreal:
1. Montreal has a higher median household income.
Tampa Bay has seen its median household income decrease from 2010 and it has the worst ranking of any of America's 25 biggest metros currently below $50,000
http://www.tampabay.com/news/busine...ian-household-income-signals-sluggish/2198395
Meanwhile Montreal boasts a median household income over $73,000.
http://www.statcan.gc.ca/tables-tableaux/sum-som/l01/cst01/famil107a-eng.htm
Safe to say households that earn more have more disposable income for things like baseball games even once you factor in tax advantages in Florida.
2. Tampa Bay Sports Market is over-extended whereas the Montreal sports market is under-served.
http://shadowofthestadium.blogspot.ca/2015/05/new-study-says-tampa-bays-sports-market.html
With a population of approx. 3 million it is quite clear the Tampa's market has one more team than it can handle. The Bucs frequently fail to sell out their home games and have struggled for some time, The Lightening have some of the lowest revenue streams in the league despite icing a current Stanley Cup contender for the past few years, winning the Stanley Cup a decade ago, and having a plethora of superstars over the past 15 years with the likes of Richards, St. Louis, Lecavalier, Stamkos and Hedman; the Rays are the lowest or second-lowest revenue-generating team in MLB despite qualifying for the playoffs in 4 of 6 seasons.
It's pretty clear this market is suffering from an overabundance of teams. There are only so many disposable bucks and corporate dollars to allocate and it's clear that Tampa can't keep up. Eliminating one of these teams would allow the other teams to grab a greater share of local/regional sports dollars.
Montreal has over 1 million more people than Tampa and it only supports one of the big-4 pro leagues currently. It is an under-served market. Not only that, but this hypothetical Montreal team would have access to the entirety of Quebec's nearly 9 million people with no other big- leagues anywhere in the province. They would also have access to the 2+ million people in the Maritimes and Newfoundland who most likely would pick the Expos as their preferred team to not only experience in a live setting but on TV as well. In Montreal, in Quebec and in eastern Canada there will be substantially higher levels of corporate dollars and disposable income available to an MLB team.
3. Montreal has the superior TV market
Tampa Bay currently has a local TV deal that pays a paltry $20 million per season and is limited to a market of 3 million. They have to split the regional market with the Miami Marlins. Not only that, but there is a significant number of transplants in Florida who have no interest in the Rays. They prefer teams from their cities of origin. This will do nothing but dampen their ratings for the forseeable future.
No such problems in Montreal. Again, it is a larger city and will have all of Quebec and eastern Canada to itself - a market of 10 million or more. Then factor in the local TSN affiliate. As we all know, TSN recently lost rights to NHL hockey a couple years ago to Rogers Sportsnet. Couple that with losing the rights to Blue Jays games they once had several years ago and it's clear that TSN is starving for content.
While the CFL is a successful ratings driver for the network there are only 4 games a week. Having 162 Expos games would be an attractive option for TSN and they would pay dearly for this content. My guess would be a minimum bid of $100 million per season and as high as $120 million per year. I'll let the folks here figure out which market offers the greater revenues and upside.
4. Montreal is, by far, the sexier market
Montreal is the most European of North American cities. It is full of French-speaking and bilingual individuals, world class restaurants, beautiful architecture, fantastic parks and rich culture. It is one of the more desirable tourist destinations as far as North American cities go. It gives MLB a greater cache.
Incontrast, Tampa is like the forgotten city in Florida. It is not the tourist mecca that Orlando is nor can it compare to the glitz and glamour of Miami. It pales from a cultural and historical standpoint to the likes of Montreal. It's not really a fair competition.
So there you have it - Montreal and it's surrounding region are larger, wealthier and sexier than Tampa. There is also less competition for the sports dollar. The potential both in the present and the future is so much greater for Rays north of the border. If Tampa fails to build a new stadium in the next 5-10 years, there will be no greater city to host an MLB team than the one that resides in la belle province.