3rd round playoff run = approx 10 M in profit (likely a little lower than actual)
16M in expansion fees.
Your ability to represent facts in such a false way is truly remarkable. It took no less than a franchise expansion and this team getting to game 7 of the third round of the playoffs for this team to post any respectable profits (for which we have no accurate numbers).
How repeatable are those 2 things currently? Should we expect to see $16m per year in expansion fees? Should we expect at least game 7 of the third round every year?
How much taxes are paid on that profitability? What about servicing the debt on this team? How much would be left over from all of that profit? Would it even be enough to increase spending for 2 years? Who are the players you're looking to sign in free agency? Who would have signed here in July 2017, according to you? Just because you have the money to sign a player doesn't mean they'll automatically sign in Ottawa. There are many considerations and whether people like it or not, Ottawa has not historically been attractive to free agents. It's not clear what the main concern is but it could be the high income tax in Ontario. It could be Ottawa itself as a city for a young, wealthy athlete to enjoy himself in. It could be the weather in the winter. It could be wanting to play with friends. It could be how the team values certain free agents vs. how other teams value them (both in terms of dollars and term). It could be opportunity to play significant minutes or the lack thereof.
Nothing is as linear as "we made more money let's spend it". Definitely not when it comes to something as fluid as professional sports. The players aren't beholden to any owner and just because we want someone to come and play here doesn't necessarily mean they will.
But I suppose in your world and the hysteria and conspiracy that surrounds you, every single player who doesn't sign in Ottawa is because the owner is cheap.
Just accept it, Ottawa is not a major market and can't spend like one. Why is that so hard to admit to?