News Article: Maple Leafs Twitter account is smacking down haters

[BrannigansLaw]

http://www.cbc.ca/sports/maple-leafs-twitter-account-is-smacking-down-haters-1.3111815

Didn't see this mentioned anywhere, but I found this to be pretty funny.

It's always interesting when a company breaks out of their corporate mold just to own somebody out of the blue.

Click to read more...

 

[showtime8]

haha, this is kinda funny.

It's good that the twitter account interacts with fans and it's good to chirp back.

 

[Borschevsky]

Can't believe this is news. Nothing else to report on I guess.

IIRC, the original tweeter was a 13 year old girl. Even if it was all in good fun, that is hardly "smacking down".

 

[Turk Broda]

I guess it isn't just Leafs fans that are tired of people trolling this team, but also their social media employee(s). Pretty funny.

 

[showtime8]

Can't believe this is news. Nothing else to report on I guess.

IIRC, the original tweeter was a 13 year old girl. Even if it was all in good fun, that is hardly "smacking down".

Not every article is news though in the traditional sense.

 

[Mitchy]

haha, love it. always thought the Leafs twitter was too boring. Good to know they've taken this approach now.

 

[lastnotice]

love how other nhl teams joined in!

 

[deletethis]

I don't really understand impact of all of this. Someone who is presumably an adult with a university degree in marketing squelched some sadly anemic attempts at trolling by a barely literate tween.

 

[Completelybroke]

It's funny in till you start to realize that it's not even troll comments but reality. But good on the PR team to be playful about it.

 

[Mystifo]

I kind of like it. Good way to deflect.

 

[Budsfan]

http://www.cbc.ca/sports/maple-leafs-twitter-account-is-smacking-down-haters-1.3111815

Didn't see this mentioned anywhere, but I found this to be pretty funny.

It's always interesting when a company breaks out of their corporate mold just to own somebody out of the blue.

I posted it this morning in the "Why I Broke up With the Toronto Maple Leafs" Thread but I thought it was good stuff, there are too many Trolls posting garbage about the Leafs.

 

[Turk Broda]

It's funny in till you start to realize that it's not even troll comments but reality. But good on the PR team to be playful about it.

I would still consider it trolling even if it were 100% factual, which it isn't...the Leafs have qualified for the playoffs several times within the last 48 years and her deceased grandfather cannot score more goals than the team.

 

[Cor]

watch out, Watch Out, WATCH OUT, LEAFS TWITTER ACCOUNT FROM OUTTA NO WHERE

 

[Vesa Awesaka]

#StillinGlendale lol

 

[Babcocks Marner]

Well, not quite as good as Lupul.... but still pretty funny.

 

[Suntouchable13]

I think they deserve these kinds of comments made towards them, to be honest. They have been the worst franchise, arguably, since the 04-05 lockout. Maybe do something on the ice and then chirp people back. Whatever, that's just my 2 cents.

 

[DonskoiDonscored]

I think they deserve these kinds of comments made towards them, to be honest. They have been the worst franchise, arguably, since the 04-05 lockout. Maybe do something on the ice and then chirp people back. Whatever, that's just my 2 cents.

they as in the PR team with no influence on the on-ice-product? They don't deserve any negative comments unless they post something stupid..

 

[Suntouchable13]

they as in the PR team with no influence on the on-ice-product? They don't deserve any negative comments unless they post something stupid..

It was made towards the team, though, not towards the PR staff. I wouldn't be defending the Toronto Maple Leafs right now.

 

[KapG]

I think they deserve these kinds of comments made towards them, to be honest. They have been the worst franchise, arguably, since the 04-05 lockout. Maybe do something on the ice and then chirp people back. Whatever, that's just my 2 cents.

Agreed a billion %

 

[The Apologist]

It was made towards the team, though, not towards the PR staff. I wouldn't be defending the Toronto Maple Leafs right now.

So dont...
I wpuld fully expect that a member of the organization would do so even of it against a 12 year old girl trying to be cool and i applaud them for doing so.

It must really suck being a Leafs fan for some, dont allow themselves to enjoy anythibg related to the team anymore..

 

[Pookie]

Is this the best way to defend the brand?

I am 100% not likely to convene a meeting on Monday morning with my Marketing team and tell them to publicly attempt to shame anyone with a negative comment about our products.

 

[Daisy Jane]

Is this the best way to defend the brand?

I am 100% not likely to convene a meeting on Monday morning with my Marketing team and tell them to publicly attempt to shame anyone with a negative comment about our products.

not 'defending' the brand but it's not the first time an NHL twitter account had spoken smack on people (or even went head to head (tweet to tweet?) with a rival club).

it clearly said - it's a way to increase engagement.
didn't say anything about defending etc.

it's the same tired boring story "you suck since 67"
Leafs said, yes, so, boring.

works for me.

 

[Pookie]

not 'defending' the brand but it's not the first time an NHL twitter account had spoken smack on people (or even went head to head (tweet to tweet?) with a rival club).

it clearly said - it's a way to increase engagement.
didn't say anything about defending etc.

it's the same tired boring story "you suck since 67"
Leafs said, yes, so, boring.

works for me.

It got people talking about the Leafs. So it accomplished its goal.

That said, one employee on a twitter account with a mandate to "talk back" to kids sounds like a PR dumpster fire waiting to happen.

 

[Bluelines]

It is very funny but LA's twitter feed started this type of interaction many years ago. Leafs can take credit for being innovative.

 

[Bluelines]

Is this the best way to defend the brand?

I am 100% not likely to convene a meeting on Monday morning with my Marketing team and tell them to publicly attempt to shame anyone with a negative comment about our products.

Being different in advertising is what makes companies stand out... for example...