shakes said:
Come on.. I'm pretty sure he means that because salaries are going to go down, players looking to "supplement" their income with sponsorship deals, they are going to go where there are more of them and where they get paid more for them. Even Crosby's agent agreed with Bob McCown in an interview that where a player plays will factor in how much he will get in sponsorships.
Sure that factors into how much a player will get in sponsorships. But just because a team is a "former" big market team does not mean that the player is sure to cash in. In fact, I think that is dead wrong. Lets look at some examples.
In New York, who do you think is going to do best in the sponsorship game? A Yankee, a Met, a Giant, a Jet, a Knick, a Net, a Ranger, an Islander or a Devil?
In St. Louis, who do you think is going to do best in the sponsorship game? A Cardinal, a Ram or a Blue.
In Detroit, who do you think is going to do best in the sponsorship game? A Tiger, a Lion, a Piston or a Red Wing?
In Miami, who do you think is going to do best in the sponsorship game? A Dolphin, a Heat, a Marlin or a Panther?
In Tampa, who do you think is going to do best in the sponsorship game? A Buc, a Devil Ray, a PGA golfer, or a Lightning player?
In Calgary, who do you think is going to do best in the sponsorship game? A Flame or a Stampeder?
In Edmonton, who do you think is going to do best in the sponsorship game? An Oiler or an Eskimo?
In Ottawa, who do you think is going to do best in the sponsorship game? A Senator or a Renegade?
In Columbus, who do you think is going to do best in the sponsorship game? A Blue Jacket or... ???
Market competition is huge in big markets and hockey players are way down the pecking order. You want sponsorships as a player you go to the teams that are the schiznit in the market. The smaller markets have less competition. They have more of an edge than the fans of the big markets wish to admit. Jarome Iginla is the sponsorship king of the NHL right now (IIRC) and he does that playing in Calgary. Go figure.