The Wall
Registered User
- Mar 28, 2013
- 182
- 8
Just sent an email to Mr. Leiweke about this. Who knows if he will read it, but this is what I suggested off the top of my head. I'm sure it can be improved upon as I didn't give it extraordinary thought or time, but it's a starting point, naive and quixotic as it is.
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Dear Mr. Leiweke,
Please speak to the corporate holders of these tickets and ask them to consider an entirely new vision for the ACC. Encourage them to change the way they think about and use these seats.
Present a vision to them where the corporate-owned seats become a haven of corporate gratitude and giving back, where each corporation uses their seats as a means to reward and thank long-time customers (and non-executive level employees?) who are also Leaf fans by giving them a once-in-a-lifetime experience at ice level.
For instance, let's say Canadian Tire has 20 seats. That's 820 seats over the course of the regular season. They could have weekly draws throughout the hockey season where any customer who makes a purchase while wearing a Leafs jersey gets entered into a draw for two of these seats. It would be a tax write-off for the company, a way of expressing gratitude for their customers, and would engender goodwill and a positive perception amongst the public which would be good for business. It would also put cheering, engaged, passionate fans at ice level and enliven Leafs games that much more.
This would be a seachange in terms of how these seats would be perceived. Instead of the lower bowl being home to "heartless suits who don't cheer," who aren't necessarily deeply passionate fans of the team, you could transform the lower bowl into a partnership between Corporate Canada and Canadian hockey fans where the ACC becomes a symbol of goodwill, generosity, and Canadiana.
It could presented as: The ACC, home of the Toronto Maple Leafs, and the heart of Canada.
It would represent a breathtaking synergy between your sponsors/corporate partners/corporate season ticket holders and Maple Leaf fans and the team itself. Everyone would profit. It would be revolutionary and restore a purity to our beloved game and culture.
That's actually a brilliant marketing idea for both the Leafs and their sponsors. He seriously might steal that