Tawnos
A guy with a bass
Which market? The NY metro, sure, but the Devils do not attempt to market across the river (and they do not have TV carriage in South Jersey although they have rights to the whole state). They're doing just fine in the northern and central New Jersey counties which is their target market, where most of the state's population is located. Admittedly the Devils are an odd case because they cater to a submarket within the much larger market. They certainly don't print money but to call them an afterthought is an overreach as well.
I don't think the Clippers have financial issues either, nor would they in Orange County, but we weren't talking about financial wherewithal. The Devils are doing fine, but even in their own submarket it's debatable whether or not they're the most popular team in their sport.
And you'd wonder if the same thing would happen to the Clippers in Orange County. Despite doing well, there might still be more Lakers fans there.