@hansomreiste
KHL Development Strategy wont be published anywhere officialy, the same happened with previous Development Strategy. If you want to know the main goals of the Strategy, you have to read all statements of the league in Russian media & make conclusions for yourself. Following some credible hockey journalists would help.
Try read
this
Back to the Strategy. It will be approved next week by KHL Board of Directors. And it is a plan for next seven years, not all reforms/changes will be made immidiately, within a year for example. There will be strict timetable.
Two main goals of the Strategy are increasing of level on ice product (and balance) & more revenues for the league and clubs. There is more ways how to achieve it, according to the KHL.
As was reported earlier, we know that international company has made an analysis for the KHL and recommended to reduce number of teams to 24 (15 Russian). Chernyshenko comfirmed it yesterday. As we know there are people-behind-the-scenes who dont want to reduce Russian teams, so it will be a big battle between the league and those people sooner than later. Of course, we dont know who will win. But back to 24 teams concept. The league wants to increase revenues (especially from TV deals, but also game days revenues & merchendising) and reduce costs (the clubs have overpaid average Russian players at the moment). How to increase the revenues? Of course better TV coverage & more interesting games or derbies if you want. As Chernyshenko said, the league divided clubs to brackets based on attendance & TV ratings. The 3% of the games have excelent results (attendance over 75% & rating around 500 000). The 58% of the games have attendance 59-74% of capacity of an arena. Some games are not even broadcasted in TV because there is no demand. So you have to cut teams which have zero value for the league. The league wants to reduce budget for players salaries (he said it can be reduced to 43% (of today) in 7th year of Strategy), but best 40 players would get more money (in 7th year) than now, and average salary would be 2,3 times bigger than in Europe (now it is 2,6). So, Russian average players would not be overpaid (because there would be less jobs for them) - another reason why to reduce number of teams, I mean Russian teams. The league considers hard salary cap (+ exclusion of star player from the cap like it was in past) and financial fair-play model.
As we know there is a decision of Russian President to decrease financing of PROFFESIONAL sport from federal/municipal budget or by state companies. The league counted budgets of all clubs and came to conclusion that 14% of budgets of all clubs combined is earn by clubs (match day etc) and rest, 86% comes from sponsors. These sponsors are private (MMG for example) or public (federal/municipal budget, state companies). The public financing is 52% of all budgets of all clubs combined. So the league and clubs have to do something to change it. But I am not so sure that some club managers are capable ot doing it. Who are not, will be out from league. When speaking about costs of teams it is 50/50 (player salaries vs front office/travelling/arena rent etc). So, the league wants to increase revenues and reduce costs. Of course, it would be easy for example to increase the prize of tickets etc like in NA, but it is not possible in Russia. Average NA fans spent 260 USD/month for "hobbies" (he used russian term развлечения - it includes cinema, sport events or subscribtion to channels etc), average Russian only 34 USD. Plus in Russia is not a tradition to pay for sport (for example to buy merchendising or subscribe the channel or khl.ru to be concrete)
To come back to less interesting clubs, or as I say clubs with zero value. Chernyshenko said that matches of such clubs are viewed (at arena + behind TV) less than 25 000 fans in whole Russia. He said that the gap between the wealthiest and poorest clubs is 8 times, in NHL it is 2 times.
Since 2017/18 the league will evaluate the clubs annually, there will be more conditions, he mentioned results on ice, attendance, TV ratings, financing from public sources (its decrease)
The league plans to expand to Asia and Europe, but newcomers must have big value for the league (marketing, image, TV deals, on ice product). If speaking about Asia, it is China, S.Korea and Japan. There is interest from traditional EU hockey countries (CZ, SUI, SWE, GER) and non-traditional EU hockey countries.