Doesn't that include paying all employees, renting/buying office space, maintaining that office space, etc? Because that could most likely easily add up to the 8%, especially if the IOC has hundreds of employees stretched across the globe, meaning that going to meetings would include long plane trips and hotel stays which would be subsidized by the IOC.
How many employees do they have? Offices and where? Yes, it might include all of these things, but are they paying a few guys CEO salaries, or thousands of little people everywhere? (I don't know so someone who does can chime in.)
Still looks and sounds like a business promoting and ensuring its own existence.
I'm pretty sure biathlon was #2 in worldwide ratings IIRC. I think cross-country has more viewers than alpine events as well.
The Russian and German audiences really tip the scales in those departments.
Is there any information on what non-US broadcasters pay for the rights?