There probably is a lot to that Express analogy. There were games where I was the only person in my section, which really wasn't all too surprising given the fact that the Hawks and AHL Wolves probably more than satiated both the live and televised hockey demand in the market. There is something to be potentially said about low level minor league teams just being drowned in major markets, especially ones that already have an NHL team in them.
But even if all went well, just sounds like their startup and rental costs were too much of a barrier to overcome.
I remember seeing Express staff in Cincinnati at a game in the year prior to the team taking the ice. Cincinnati was but one of their visits to other ECHL teams in their "start up" phase. The Express were definitely not a hastily thrown together team. They used their ample lead time to not only study other ECHL teams' strategies, but had the experience of the UHL Chicago Hounds (2006-07,same owner as Express, same venue) upon which to draw. Unfortunately, their thorough preparation and prior experience wasn't near enough to make the franchise work.
I attended one game at the Sears Center and had a very positive experience.
As you said, the Wolves and the Hawks (plus the USHL Steel) have saturated the market. When I passed the Rosemont Horizon (now Allstate Arena...home of the Wolves) and saw that it was only four highway exits away from the Sears Center, all I could do was
:
Cincinnati, Las Vegas and Orlando are all larger markets, but LV has no major league sports competition and Orlando only has the Magic.
Cincinnati has both the Reds and the Bengals, but the city has a professional ice hockey history dating back to 1949 and gets decent TV and radio coverage.
The ECHL has a lot of trouble spots. While it is disappointing that the team in San Franciso is on the verge of failing, it probably shouldn't be all that surprising.