I love Daly's response....he's a joke politician.
"As a practical business matter, for the clubs individually, the Olympics have no tangible positive effect," Daly said. "Certainly for the visibility of ice hockey, which is kind of good, big-picture, for the National Hockey League, it's good. Given all the pros and cons, we made a determination that on balance it was more positive to be here than negative, and that's why we're in Sochi."
True, you can't measure what business the Olympics brings in to the NHL, but lets be realistic here. Once every four years, hockey is the most important sport on earth. A preliminary round matchup was on the front and back of almost every national paper in the US this weekend.
The highest ratings in NBCS history for a hockey game. Do you think all those people watching are hockey fans, no. Maybe they will go to a game now, maybe they will go to many.
TJ Oshie has 200,000 more followers and counting.
The exposure is what matters. Do you think fans of the game are going to stop watching the NHL because Erik Karlsson gets injured in a game, no. You can only gain. Maybe a handful of people will stop watching because of an injury to a specific player.
There are no negatives to being there. Literally none. They are gaining fans. Everyone at work is talking about how that was the greatest sporting event they've seen in their lives (the US Russia game on Saturday).
I'm one of maybe a handful of real hockey fans in my office (which is A LOT of people). Today, the talk is hockey. It's only hockey. No one cares about what the Knicks did. All i hear is TJ Oshie.
You can't buy that kind of publicity.