Why are you all for it? I don't understand that mentality from a fans perspective - it doesn't benefit fans in ANY way. It's not like they're going to use that increased revenue to lower ticket prices or give anything back to fans. All teams will be doing it, not some, with the rich teams naturally getting more money, so it doesn't help smaller market teams in any way.
I don't like ads on jerseys at all - I don't care if they do it elsewhere. Any ad on the jersey would bother me, regardless of size. It's a disgusting money grab by owners, just like the unnecessary expansion while there are still struggling markets. I'll do my best not to support companies that put ads on jerseys - yeah, I know it won't make a dent or mean anything to them, but it'll be my own little way of pushing back, as futile as it is.
Maybe I have a different mentality since I have been a soccer supporter for most of my life... The ads are just there and it doesn't mean anything to me good or bad.
Juventus has JEEP on their shirts... I don't go run out and make sure I buy a Jeep... but I certainly don't cross it off of my potential next car search because I don't like it on my team's jersey.
Where I would understand you having a problem is if the team is branded by the corporation. I'm a Red Bulls fan because I support my local club. They happen to have some of the best facilities and best youth systems in MLS and they really give back to the fans... but how I wish they would be branded differently. I wish they were FCNJ or something... Looking at their jerseys there's a Red Bull logo in the crest, huge on the shirt, and on the shorts. It's overkill and is ridiculous.... but I don't sit at home and whine about it and deprive myself of live soccer because of it. I am not going to spend $60 in tolls and parking to go to NYCFC games at Yankee Stadium.
As long as the Devils stay the New Jersey Devils and don't turn into the New Jersey Slap Chops or something, I will still support the team the best I can.
Bottom line, if you don't like ads on jerseys... well then that's your loss. It's everywhere else in the world and it's about to come here. Sure, it's unfortunate because an NHL hockey jersey is one of the best looking sport jerseys in the world... but these are the times. You can boycott thousands of sports clubs and products around the world if it makes you feel better.