Why copy another team's scheme? Isn't part of the reason of getting away for red is it's too similar to the Diamondbacks and Cardinals?
Oh I just meant for one season of Reverse Retros. In the inaugural season in the ASU barn only. As a sort of a thank you and a way to really drive home the partnership with ASU and with Tempe. The two entities are basically the same, anyway. Tempe is ASU.
Like instead of doing a purple theme, do a sun devils theme for a year. Then the next time they roll around, do like a sugar skull, dia de Los muertos theme or something. Mix it up.
Do the student band on RR nights in year one. Then do some big Spanish language acts during the sugar skill RR nights the year after or whatever.
I’m just looking at this bizarre three year period in the tiny barn as a big experiment in community outreach and unique ideas to build and expand the brand beyond the traditional demographic. That model hasn’t been sustainable anyhow. And this is a no-risk period, where they’re just burning resources anyway. It’s all loss anyhow. Might as well get innovative.
They should honestly give Paul Bissonnette a VP title and a three figure salary. Something with words like Promotions and Events and Community and Culture and Innovation, blah blah blah in the title.
He’s a homegrown resource that has an undeniable track record of connecting this game to casual fans in a resonant way that goes way behind the action on the ice.