Is this really about other NHL players? If you're in the NHL and closeted, I think you can get in contact with the You Can Play Project yourself and go from there. What I think this is really about is part of the "Hockey Is For Everyone" month. Probably some outreach with the LGBT community, something during the You Can Play game days, and maybe meet with college and high school players, possibly openly LGBT players in the area. Maybe get some thing similar in lower level where players can have support in their communities, lockeroom and what not. I assumed the players were more for outreach, not for teamates.
I would assume this is actually more about changing the culutre, particularly at the lower and younger levels of the game, more so than getting whatever NHL player who is gay to come out to his teammate. Plus we honestly don't know Shaw. Maybe he really did have a change of heart. He's not the first person to use it flippantly and even excessivley. You be suprised how thick skulled people are, or how many try to justify it to no ends because "they're being oppressed. OMG stop being the word police. Freedom of speech. It's not REALLY offensive. Look at the dictionary. Bundle of sticks.", when all you did was ask them nicely to not say a word where you have personally been consistently harrased and assaulted with for you life.
Some people finally realize "ohh ****, I didn't realize people are still dealing with that openly violence and hate still." Sometimes actually listening to people's story sinks in. Maybe it's a lame PR move by him, maybe not, but were skepticizing IF it's a lame PR, the maybe someone affected might have a bumbpy road. Honestly IDK how much the criticism of Shaw are actually from people concerned about his teamates, and how many are just trying to harp on it to delegitamize the whole thing?