Bigger cities with less competition for hockey-specific ad dollars could produce a much greater payoff than a team in Hamilton. A successful team in Houston, as an example, would be much more profitable than a successful team in Hamilton because the advertisers in Houston won't see the team as a "second-tier" team to the Leafs like the advertisers in Southern Ontario would. Seattle is similar. Combine that with the vastly greater population size and "untapped" NHL fans (as opposed to drawing on people that are already NHL fans in SO), and you've got the biggest reasons why SunBelt markets and even cities like Winnipeg make more business sense than Hamilton. Gate is important, but gate is hugely reliant on big-time corporate buyers.
Again, a potential Hamilton franchise would be equivalent to the Devils. Technically its own market, but really part of a market that is already dominated in terms of fan base and corporate commitment to another team.
Are you crazy?
JB had to stop taking applications of private boxes (mostly from corporations) at 70 (or 80) when he was after the Preds. He had almost enough season ticket applications to fill the building within days. He already has some major corporations backing him on the Coyotes deal, including a brewery. Hmmm...beer and hockey...a natural partnership.
Advertising revenues would go through the roof. Before moving out of Toronto, I was an Argo season ticket holder. The rivalry between the Argos and Ticats was something else. The hostility between fans made the Leaf rivalries with Montreal, Ottawa and Buffalo look like nothing. This would be like reviving the old the Habs/Nords wars. Ratings for Toronto/Hamilton games would be off the charts.
As for Hamilton being a "second-tier" team, believe it or not, a lot of people take pride in being on the side of the little guy against the guys from the big city. Kinda like the way Brooklyn Dodger fans were proud
not to be Yankee fans. There isn't anybody who lived through that era and doesn't look back at it as something magical.
And if you think the HSBC arena is rocking when the Leafs play there, could you imagine what it would be like if Hamilton was in town? It would be insane.
The NHL has a chance to do something special here. Given their track record it isn't surprising to see them once again doing the wrong thing.