It's not so much that this tourney is bad...
It's very uneven, but games between the big 4 teams tend to be very fun to watch, especially since there is often less "structured" play than in the main Worlds (not yesterday though, as the second half of the RUS-CAN was pretty boring).
So I don't blame people for enjoying it.
What I find a bit sad is the jingoism that goes with it in Canada.
Let's face it, hockey is very costly to practice, very reliant on infrastructures, it is not a global sport and no country dedicates as much money and attracts as much talent to it as Canada.
Even in a traditional nation like Russia, it's a rather elitist sport in terms of participation.
And that advantage can only increase in the WJC, when opposing nations have to cut down an already meager pool of participants to a specific age group.
When you read some of the comments on the TSN message boards after a Canadian win, about adversity and games won "the Canadian way", and all that flag waving, all those nationalistic beer commercials, all those solemn articles that very rarely put the event into perspective, it's a bit ridiculous.
Enjoy the games, have fun with the event, but do not use what is, in the grand scheme of things, a niche event to drum up patriotism to such obscene levels.
Honestly it reminds me a bit of curling at the Vancouver Olympics. How can you brag about winning at a sport where some of the top 8 national programs have just 300 registered players?
It's not quite the same degree of patriotic stupidity here, since there are at least a fair number of countries that produce a few good hockey players, but it's somewhat reminiscent.
There's something both grating and sadly comical about a nation that maybe doesn't get too many chances to shine on the international stage, and thus invests an absurd amount of emotions into a secondary event.
Canada is not the only nation guilty of that. And a lot of it has to do with TSN hammering the message year after year without any sense of self restraint.
But coming from Canada, a country that is otherwise known for its distinguished and pacified lifestyle, it comes across as rather jarring.