thewave
Registered User
- Jun 17, 2011
- 40,559
- 10,516
Since we're spit-balling, here's what I think could happen in relation to gambling and extra revenue sources from PPT (puck and player tracking).
This article outlines a couple key points
What new tracking data and gambling might mean for NHL, fans - Sportsnet.ca
SMT with their Oasis platform will be the 'integrity commissioner' of the data from the PPT system. This allows them to own the data (no competition) and protect its integrity, critical for both gambling and costs to consumers for using the data for their own purposes.
One market that's interesting the average NHL stats consumer. From what I've read, the stats coming from the PPT systems will revolutionize the advanced stats. For example, true possession numbers and a much better xG model based on shooting and passing context, true zone entry / exit info with context, etc.
In short, the NHL can sell this data service to both media and consumers. Perhaps it becomes part of an NHL Center ice package? If they can increase the number to subscribers for this package, that can drive significant revenue. Certainly many hockey nerds are willing to pay patreon dollars for this kind of data. If they present the data in an easier to absorb way and provide it in real time, this revolutionary data should be of great value to many hockey fans. No idea how much rev this can provide but increasing Center Ice subscriptions is important for the NHL (perhaps an optional add on?).
MGM has already signed a deal (no financial disclosure of details that I have seen).
The data should be available in full for the 2020/21 season. apparently, they had to change a key hardware vendor that set back the installation schedule.
So what the revenue from these sources will grow to be, who knows? It does appear to em that they architected this in a way to monetize this, which should be good news for growing the cap.
Any thoughts?
I have one thought on NHL Gambling. The League is too close to be gambling on, and because of that many seasoned gamblers will avoid. Local fans betting on your team and this and that, sure thing. Hockey is a pretty terrible sport to gamble on TBH.
I found this regarding sports Gambling... The NHL figures are $216 million in total: $151 million from more fan engagement and $65 million from gaming-related revenue.
More info
Fan engagement and gaming-related revenue details
Nielsen Sports breaks down the additional revenue by source. As one example, for MLB, the extra $957 million in fan engagement revenue comes from:
- Media rights increase by 11.1 percent to $4.2 billion
- Sponsorship increases by 6.8 percent to $952 million
- Merchandise sales increase by 3.4 percent to $683 million
- Ticket sales increase by 12.2 percent to $4.109 billion
- TV Advertising: $64 million
- Sponsorship: $62 million
- Data and Product for Third-Party Gambling Services: $28 million
Last edited: