I understand sometimes some of us get wound up and swing too far in the negative, but in this case there is absolutely no question the Senators marketing sucks. The team logo and player pictures should really be out there, heck even a dictator style portrait of Melnyk plastered all over the city would do. In Tampa they work hard to sell hockey, here we need to work hard to sell the Senators. It's Canada so most of us will be hockey fans regardless, but if there's no buzz and excitement created by the team, then where's the connection to follow them when the internet makes it just as easy to follow another team? Or geography makes it almost just as easy to follow Montreal or Toronto? Saying the Sens marketing department doesn't have their work cut out for them couldn't be further from the truth and the team needs to do a way better job to prioritize this.