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So I'm in Tampa. It's made me realize what a mess our marketing is.

Discussion in 'Ottawa Senators' started by Step, Mar 6, 2018.

  1. Step

    Step It's been a tough year...

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    I've spent the week staying in downtown Tampa to visit friends and family. My first visit here has absolutely blown my mind . These banners are EVERYWHERE. On small buildings, on large ones, on bus shelters and on countless homes.

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    I was inside a random mall with my nephews. Every single door had player profile pics like this showing name/face/position...

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    These are on all the interior lights...

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    They even have lots of these up, where you can learn who the players are and measure your height against them and their mascot...my 9 year old nephew knows all of the players because of this stuff.

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    Oh yeah, and one of their highest skyscrapers, The Sun Trust Building, lights up like this when the Lightning are playing.

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    As Ottawa residents (and owners of a marketing firm), my wife and I were blown away. The whole city seems to be wearing Lightning shirts and hats, they have kids' events all week and seem to have a proper connection with their fanbase. This is sports marketing done properly. I'm not sure what the hell we're doing back home.
     
    Last edited: Mar 6, 2018
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  2. Bean Drown

    Bean Drown Registered User

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    I go down to Saint Pete's a few times a year, and you're bang on. I'm always amazed how much more visible the Bolts are than us. Bumper stickers, flags and signs everywhere year round. They do have an awesome owner though, so it makes sense.
     
  3. mysens

    mysens Registered User

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    Are they not selling out every game? I am not sure and I am not to start something, but if they are, the owners/franchise has money to spend. They have an amazing product on the ice and I sincerely doubt when the playoffs start they will not have one empty seat in this place. And this is Florida, we are in so called hockey country, had an incredible product on the ice last year and the players have to beg the fans to come to games during the playoffs and then after an amazing run the senators have to tarp off sections of the arena. So, no butts in seats equals, no money, no advertising and cut salaries along with fans who blame the owner and not themselves. Good one Ottawa!! Tampa fans in sunny florida get it.
     
  4. mysens

    mysens Registered User

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    Sure, they all know the owner personally, they all are going to games and putting bumper stickers on the cars, flying flags and signs because they love the owner.....great insight.
     
  5. Ouroboros

    Ouroboros Meaningless leaning mess

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    I'm inspired!

    I won't rest until Max McCormick's face is plastered all over Barrhaven.
     
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  6. PeterSidorkiewicz

    PeterSidorkiewicz Registered User

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    Marketing costs money. We have been joking about our marketing for years, its piss poor, but it is nice to see how other teams do it up.

    [​IMG]
     
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  7. Bean Drown

    Bean Drown Registered User

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    Ya Florida just has better fans. Makes sense. Let's see if that coincides with gate receipts? Woops.

    Florida 16 million
    Arizona 20 million
    Carolina 24 million
    Colorado 29 million
    New Jersey 30 million
    Columbus 34 million
    Islanders 37 million
    Tampa Bay 37 million
    Dallas 38 million
    Buffalo 40 million
    Detroit 44 million
    Ottawa 46 million
     
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  8. BonkTastic

    BonkTastic ಠ_ಠ

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    This seems like a chicken / egg reasoning, though. What comes first: the fans to pay for the advertising, or the advertising that attracts the fans?

    Honestly, in every business on earth, it's the opposite of what you suggest. Advertising attracts the fans. If you already had the fans, you wouldn't need the advertising, but the inverse does not hold true.

    Blaming fans for being the cause of the lack of advertising needed to attract those same fans... that's some paradoxical, fallacious reasoning right there.
     
  9. Spartachat

    Spartachat Registered User

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    Well Melnyk is all over the local newspapers if that counts for something.
     
  10. BonkTastic

    BonkTastic ಠ_ಠ

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    I thought we agreed never to post that... thing... ever again.

    This is a family board, man. No one needs to see this kind of gore around here.
     
  11. PeterSidorkiewicz

    PeterSidorkiewicz Registered User

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    I am going to post it until I am banned! Never forget.
     
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  12. DaveMatthew

    DaveMatthew Registered User

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    Jeff Vinik is a model owner and has turned the Lightning into the model franchise in the NHL. What he's done with that team and community is nothing short of outstanding, and it underscores how important it is to have a stable, committed ownership and management group. Compare Tampa from the Oren Koules/Len Barrie days to now. It's crazy. It's unfortunate that we're much closer to Koules/Barrie than Vinik.

    Cue the Melnyk brigade with the "It's not Eugene's fault, look at taxes in Florida!!!!" argument.
     
  13. DaveMatthew

    DaveMatthew Registered User

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    In 2009/2010, Tampa had the 5th worst attendance in the NHL, averaging 15,497 fans per game.

    Vinik bought the team in 2010. Did he come in and rip on the fanbase? Did he talk about how he'd have to move the team if fans didn't buy tickets?

    Nope.

    He invested in his management. He invested in hockey ops (his first big hire? Steve Yzerman). He invested in marketing. And he invested in community outreach.

    What happened? Fans invested in the team.

    2008/09: 16,497
    2009/10: 15,497
    Vinik takes over
    2010/11: 17,268
    2011/12: 18,468
    2012/13: 19,056
    2013/14: 18,612
    2014/15: 18,823
    2015/16: 19,092 (sellout)
    2016/17: 19,092 (sellout)
    2017/18: 19,092 (sellout)

    And it's not just because of on-ice performance, since the Lightning missed the playoffs in 3 of the last 7 season.
     
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  14. Step

    Step It's been a tough year...

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    Great post. Totally agree.
     
  15. bert

    bert Registered User

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    Free marketing! Right up his ally.

    I always find it hilarious when I hear people around here defend the marketing and in game experience here. You must have never gone to a game anywhere else.
     
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  16. Sensung

    Sensung Registered User

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    Great post, hopefully those ripping our fanbase and ignoring the real problem will read it and begin to understand the situation.
     
  17. Micklebot

    Micklebot Moderator

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    Would you prefer this guy?

    [​IMG]
     
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  18. Gil Gunderson

    Gil Gunderson Registered User

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    Expansion cousins going in complete opposite directions.
     
  19. Deku

    Deku Registered Nanboy

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    Yeah. I've been down there twice, 100% agree.
     
  20. mianjo

    mianjo Registered User

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    Just back myself from Madeira Beach, Fla and yes there are banners all over the place, there is even a huge banner on the side of a building next to the I 275 just before the Howard Franklin Bridge. All the games are on tv, merchandise in lots of stores even Walmart. Things are very different from when i first went down to the Tampa/St. Petes area, i went to a Sens -Tampa game when Tampa played in the Thunderome which is now called Tropicana Field and is the home of the Tampa Bay Rays of MLB, i went up to the ticket office and asked for a ticket, there reply was where do you want to sit, so i said as close to the ice as possible, so i get to my seat and it is right beside the boards, unfortunately when i sit down i realise my head is below the top of the boards and all i can see is the heads of the players as they skate by, so i ended up moving back into the stands probably about 4-5000 people in attendance. A few years later the Lightning moved to what is now known as the Amalie arena, i attended a game there and for $40.00 i had 4 tickets, 4 hot dogs and 4 cokes, there was probably about 10,000 at the game, today all the games are basically sellouts.
     
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  21. Daxi

    Daxi Fearless Leader

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    It's because people think hockey can just sell without effort in Canada because Montreal and Toronto have huge fanbases.

    American markets don't have that confidence or arrogance and they work for their fans and nurture their fanbase (for the most part with some exceptions).
     
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  22. Do Make Say Think

    Do Make Say Think & Yet & Yet

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    I agree that that looks sweet and all but the unfortunate truth is that a significant chunk of people here are Habs and Leafs fans.

    Also Bell and Rogers are important shareholders of MLSE.

    That is so messed up, I still can't believe it.
     
    Last edited: Mar 6, 2018
  23. CanadianHockey

    CanadianHockey Smith - Alfie

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    Generally, companies advertise to bring in business. You seem to be implying NHL teams should only advertise if they are selling out?
     
  24. Variable26

    Variable26 Global Matador

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    I am pretty sure that Ottawa Senators organization is not allowed to advertise in Ontario or Quebec due to the Leafs and Habs owning all rights to advertising in this hemisphere.
     
    Last edited: Mar 6, 2018
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  25. Spartachat

    Spartachat Registered User

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    I guess that is why all the stores in Gatineau carry more Habs gear than Sens gear.
     

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