Note on BBM Nielsen city DMA ratings
After posting the above and thinking about Calgary's DMA audience it occured to me that those figures for both Calgary and Vancouver could be considered misleadingly low. Just to be clear, those audience figures refer to
the number of viewers within the metropolitian areas of Vancouver and Calgary, not, for example, the total viewers of the Canucks or Flames games in the provinces of British Columbia or Alberta or any other larger market area within Canada.
Here are figures for Canadian city DMA versus provincial DMA Universe Estimates of TV homes from Nielsen Media Research:
Vancouver city DMA Universe Estimate of TV homes
1,329,000; British Columbia DMA Universe Estimate of TV Homes
1,729,000
Calgary city DMA Universe Estimate of TV homes
551,000; Alberta DMA Universe Estimate of TV Homes
1,270,000 (obviously a lot of that population would be Oilers' fans).
The figures in my last post for the Canucks and Flames refer to the audience within the city DMA, not provincial DMA or other market area.
http://www.nielsenmedia.ca/
If the above is correct, you have to be amazed by Vancouver's audience of
589,000 in a DMA of
1,329,000 TV households, which would be over a 40 rating in Nielsen terms!
GHOST