The purpose is to eventualy increase the popularity of the NHL in France but I doubt it will work. French are not that stupid, they will serch on internet the Habs ranking and they'll find this is a team who suck a lot. I think they prefer watching better teams. Knights, Bolts, Bruins, Avs or Kings would be better suited. And the very low number of french speaking players Habs have doesn't help too. There is a chance Caufield score beautiful goals, this slight chance can help boosting nhl games popularity in France. In France they show few nhl games on sport channel, example at 3 am. If you talk about hockey in France, you'll find very little interrest.