- Mar 10, 2010
- 34,895
- 31,337
I love how fast the games are, but you do have to remember, the entire game is one big advertisement. The players wear ads, the sidelines have the ad boards, the refs even wear ads. Maybe this is the way to go. Flood the playing facility and the players with ads, but cut out the commercial stoppages.
I read a great book called “Reengineering Retail” and one of the chapters was on the shift in marketing strategies and how much less impactful TV advertising is now than it use to be. I don’t have that book in front of me to quote numbers but the trends are eye opening.