For a franchise desperate to get people in the door...
But they're not.
That's the point you're missing. If they were desperate to get people in the door, they'd be giving out $5 tickets to State students and doing endless two-for-one hot dog deals. That was the Jim Cain approach, the "compact with the fans" approach.
Trouble is, there's no compact that can get fans to pay to see a losing team.
*We* are desperate to see people come in the door -- because we are insecure about the future of our team, because we're tired of hearing how our team doesn't have any real fans, because we're tired of having the building fill up with Rags fans -- because a million different reasons.
Ownership wants something totally different. They want to build a sustainable business. They made money last year with the lowest attendance in the NHL. They're playing moneyball. Now we're starting to see the results.
Be patient.