MLH
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- Feb 6, 2003
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Not too much of a surprise since Buffalo was consistently leading the NHL.com's monthly jersey sales, but it's still impressive to knock off Detroit's 10+ year reign at the top. This is total merchandise sales and the link requires a subscription.
http://www.sportsbusinessjournal.com/index.cfm?fuseaction=article.preview&articleId=55105
Sports Business Journal said:NHL licensing chief Brian Jennings tells us that for the first time in more than a decade, Detroit will be displaced as the top seller in overall NHL licensed merchandise. Making the climb to the top spot will be the Buffalo Sabres, who are overcoming the challenges of playing in a small market with the help of a popular new logo and the most wins of any NHL club. The NHL fiscal year ends in June, but Jennings said he is confident the Sabres will finish on top in licensing sales. “There’s a national demand that started early with their new jersey and picked up as the team performed in the regular season,†he said.
http://www.sportsbusinessjournal.com/index.cfm?fuseaction=article.preview&articleId=55105