What were the bonuses for pre-ordering? I remembered a decade+ ago when people would preorder a game so they guaranteed they could get it on release day, but now with digital sales there's no need whatsoever. Not to mention that BF probably isn't a game that will be difficult to get a hard copy of.
So what do you get, couple of guns or customizables? In EA NHL games they just give you some skater bags to open and some mostly useless packs which are designed to get you hooked into HUT anyway. Especially with so few games actually being completed works when they launch (disgraceful), so few games would actually be worth the preorder because you're likely to experience a bunch of bugs and glitches.
Modern gaming, man. So cheap. Such mediocre final products