It's purely rumor at this point, but from what I was told from a fairly reliable source is that our Operations Manager, the guy who will run the day to day wanted badly for the team to be the Dusters, but NJ stepped in and said they'd be the Devils. Now this could be 100% wrong, but that is what I was told. It is unfortunate if true. They have not officially announced what the team will be called. They haven't officially announced anything yet.
Well hopefully the Devils ownership and mgmt realize that a
unique nickname would be a much better decision for all parties.
Forcing the Devils name onto a minor league hockey club had
failed in Lowell, Albany at the AHL level and in Trenton at the ECHL level with bottom of the barrel attendance in all 3 cities.
IMO, every minor league club should have a unique nickname that is derived from the host city's culture/history/folklore.
Keep the Devils name iconic at the NHL level.
But if you want to sell a lot more tickets and make the Bingo arena a lively rink for NJD prospects to play in, give the Bingo area fans a Bingo-unique team nickname that they can all rally around, regardless of their NHL fandoms.
Do the wise thing Josh Harris and Hugh Weber.
Do what Dr. John McMullen did in 1982, let the Bingo area fans vote on a team nickname.