Bettman didn't build the rinks or the teams.
Well, technically no because he's not in a trade and he's not a construction worker. But did he aid, abet, cajole, in the case of most or even all of these arenas as he did here? With vague suggestions that this is required, municipalities have to get with the program, big leagues, etc. with vague applied suggestion that being left behind could mean no team?
Yes because it's in the league's best interest to make as little money as possible.
Again, follow my argument. I'm a fan of hockey, not of business. I simply don't care that the league is making more money. The only beneficiaries in the league making more money is owners, players, agents, and some org related staff. The fans don't benefit, they pay for it. Taxpayers in many cases don't benefit, they pay for it. We essentially get the same players, the same type of teams, and same type of product, but the ducats have gone up more than 10fold in pricing in a couple of decades.
Again: what is the league supposed to do about it? Rig it so Canadian teams get high draft picks? Oh wait...
Its more complex than that. Making hockey a bigger deal in the sporting world, In the US, and competing with other pro sports, results in more players wanting to go the bigger markets (translation mostly US Cities which are bigger markets) because they can earn more corollary income there. In a pre Bettman universe where less US people cared about the NHL more of the corollary income and benefit was found in Canada. Canada can no longer compete, on an economy of scale, with the corollary benefit obtained through advertising, representation, other contracts a player can receive in the US, vs here.
We may well be in a capped league, but that only influences actual pay from the teams. In the US a players total earnings through making more through such corollary benefit is greater.
In short making the game bigger in the US has resulted in most good players wanting to be there because they can quite simply earn more total income there. Hockey is now more marketable in the US.
Further, due to less taxation in most US states players can KEEP more of their earnings in the US than they can here in Canada.