KevFu
Registered User
26 years and counting without turning a profit. A laundry list of men's leagues have folded for a fraction of that lack of profitability.
And yes I read the article, I can guarantee there isn't $25m in NIL money combined in the league
#1 - Who cares about profit? We've been talking about this for decades on BOH: pro sports owners choose to lose a little bit of money for tax writeoff purposes. These aren't people running a mom & pop store where the team is their livelihoods.
#2 - The itemization is a massive element at play when looking at the financials and makes numbers misleading.
You have expenses and revenues that apply to both an NBA and the WNBA team owned by the same person... where do those numbers go? Does the NBA have language in the CBA about WNBA expenses being exempt from revenue sharing?
The hundreds of millions of dollars from in-arena signage (and arena naming rights), where does that go?
Like in Phoenix, their naming sponsor and signage buyers know there are 44 NBA games, 21 WNBA games, possible playoff games, other outside events, and the expected attendance and exposure is broken down on Appendix C of the proposal.
But does the percentage of the deal the WNBA brings show up on the WNBA ledger? Nah.