Well for starters, the rink is 40 minutes outside Miami with no traffic...and Miami traffic is ungodly awful.
This.
When I went to the 2015 draft, I was blown away with how f***ing far that Arena is to downtown Miami. It's 40 minutes of highway driving, with tolls. That's so far to catch a game of hockey in a small market team.
I have to think, if they had an arena in decent spot in Miami, that'd be a fantastic ticket. Go cool off in a hockey arena for 3 hours, maybe get a few bevies, once the game lets out, hit the town. From an interview I listened to the other day, that Miami Arena could hold 14,000 people, and was regularly a hot ticket in Miami; until they moved and that thing turned into parking. The marketing for the Panthers is also horrendous. Like. I go to a game in Sunrise. I can't really drink or have too good of a time, because my Uber is going to murder me to get home; and the closest fun spot I can get to, is an outlet mall across the street. Woop woop.
The demographics are fine. Everyone would watch hockey, if it was something you could do without having to spend 2 hours of your life to just get there and get back to the game. If you were in a populous area that has more of an entertainment district.
Just look at what Rogers place did for that shit hole part of Edmonton.
For most of our Canadian fans:
Would you be as pumped to go to an Oilers game if it was in Stony Plain?
Would you be as pumped to go to a Canucks game if it was in Chilliwack?
Would you be as pumped to go catch the Flames if you had to go to Nanton?
Winnipeg if you had to drive to Portage?