LadyStanley
Registered User
http://www.thepostgame.com/commentary/201101/most-powerful-people-sports-fans
Yahoo sports
Yahoo sports
The fans possess absolute power. That’s right, it’s those standing shirtless in the snow, with freshly painted faces and the home team’s name scrawled across their chests, watching intently as their team drives for the winning score that are in charge. When and whether fans choose to wield their power is another story.
The sports business industry not only understands just how unbelievably and reliably tolerant fans are, but it also parlays their emotional attachment to sell related products and services. Think about it: Fans actually pay upwards of $100 to purchase a jersey in order to tell the world that they support (revere?) the team’s recently acquired $100 million ballplayer … often regardless of the player’s off-field problems.
These same fans are essentially responsible for what they perceive to be wrong with sports because they never materially change their spending or consumption patterns. They don’t vote with their feet often enough by balking at high-priced game-day experiences, and they certainly don’t vote via remote control by tuning away from televised sports. Put down the sports app-laden iPhone and pick up a copy of The Big Short? Not while The Big Game is on. Or a fantasy roster needs updating. Or SportsCenter is on. Then again, as compelling as sports can be to watch, whether in person or from the comfort of home via a 65-inch flat screen, who can really blame them?