The title of this thread kinda creeps me out. Anytime I hear or see reference to the "Rise of German ________"....
(This has nothing to do with individuals).
I vividly recall that stunning upset of Switzerland over Canada in 2006 at Turin. How much do you think that factored into the popularity of hockey there today?
It was a moment of great national sport pride at the time, no doubt. Beating Canada with all their top NHL stars, even shutting them out too, was a dream.
However hockey here has always been wildly popular since I can remember (=1970s). So I don't think that the game in Turin made a big difference.
If we want to talk about what was the biggest event for Switzerland in hockey recently, hands down it's the silver medal at the 2013 WC. That was a huge thing because it was the first medal since the 1950s. They received a hero's welcome when they landed home. I can't even begin to think what would happen if they'd win a gold (WC or Olympics). Everyone would go nuts.
One thing that I think that the two silver medals at the WC + great games and/or victories vs top teams has helped, is in terms of giving young kids an image that they too can be protagonists at the maximum level if they work hard.
Recently Switzerland has started having kids taken at high spots in the draft, culminating with a 1st overall in 2017: this is something that only 25 years ago would have been deemed near to impossible.
I have been around a fair share of time and I know why this is: hockey in Switzerland wasn't full pro until circa 1990. Only foreign players were full-time pros until then. And once that changed - like I said in the early 90s - all of a sudden you started seeing the national team getting better, young Swiss kids being developed in a proper environment, and that resulted in young kids getting drafted by NHL teams in numbers and at spots much higher than ever before.