I sort of agree with this and, as mentioned to me by a female Habs fan is that a lot has to do with emotions. "Habs fans definitely are more emotionally involved than Leafs fans." As she said, "Yes we're very emotional about the Canadiens because hockey is pretty much all we have."
In Montreal, it is now basically a one sport town with the dismal Alouettes and Impact not doing anything so sports passion all rides on the Habs for an all or nothing emotional roller coaster ride of extreme. In Toronto, at the end of hockey season, fans just turn to the Blue Jays to continue sports, and also have the Raptors during the season if the Leafs lose, and even their MLS and CFL teams are doing fairly well. The Leafs are just one of their teams and they have more options to turn to and dilute their emotions. They just aren't as emotionally involved.
To add, walking around with a Habs jersey in Toronto is considered OK with the Habs just considered another team, but in Montreal, if a person would walk around with a Leafs or Senators jersey they get jeered and heckled like a hated pariah with some of it getting extreme even to the point where it even affects kids. Closer to home, a friend of my wife who moved here from Toronto wore her Leafs jersey once to her part time school job and was literally berated as an enemy so she said she'll never wear it in Montreal again. In Toronto it's more like ... meh, Habs are just another team.
In the other five Canadian cities, it seems to be more like Toronto in that there is more tolerance of other teams, at least from what I saw and hear, even though there aren't other major sports in all those cities. In Montreal though, it is like there is such an emotional hatred of Toronto that it would be safer to walk around with a swastika instead of a Leafs jersey.
I think she's right. I wasn't born here and just don't get emotionally involved with any sports but rather just try to look at it in a pure analytical fashion. It's probably why I don't get why some posters get so overly emotional about little nothings.
Id have to completely disagree with your comment on leafs fans wearing apparel in mtl and getting jeered. If anything, its more indifference thrn anything else. There is np emotional hatred with the leafs now, while keeping in mind there MIGHT have been some before. But that would have been more a mtl vs to thing. Emotional hatred is reserved for one team only and i dare not mention them.
Id have another question to raise...why are the leafs valued so highly while the canadiens arent by forbes? Id figure at the very least wed be equal, or am i way off on this?? The potential for revenue should be as high, no?