The original guy's thesis was that they had plenty of cash, new console cycle pump, and a non-zero chance they could pivot. Because of that the stock was undervalued and should have been trading around 15-20. Which is completely right to me. Right now they have a real opportunity to raise cash by offering a secondary at 20-30 a share (an atm is unlikely to actually get funded), and could give the company a warchest to pivot. In the end though, I think they'll die a slow death. They were undervalued for a long time, but anything above 15-20 is kinda crazy given their legacy costs.
IMO the WSBs crowd that has gotten in late is trying to force others to hodl while taking their own profits. There are plenty of other good investments out there that the group should be focusing on.... like dogecoin.